Thursday, August 18, 2005

Gonna make you feel real dirty...

NO! Not that kind of dirty, you sicko. I came across the ReelWorld Jingles web site today. I spent some time listening to the totally canned and over-produced examples used for radio stations with such names as KISS FM and MAJIC OLDIES. (Go back and read the previous sentence and sing the capitalized words. Feel free to add some random FM-band numbers like One-Oh-Six-POINT-Sevennnnnnn!)

When you get used to the highly flash-enabled interface, you can find the different formats. It doesn't matter if the jingles were written for country, adult contemporary (ac), or even hot adult contemporary (hot ac). The audio clips all have that shimmery glean that makes you hate modern radio stations. They even have that highly compressed FM quality that is so prevalent in radio. (You have to click on one of the first stations, and find the "Play Audio Cuts" button. After that you can find the FORMATS selection.)

I had to look up the following formats:
AC - Adult Contemporary
HOT AC - Hot Adult Contemporary (check out this Format Guide for the difference)
CHR - Contemporary Hit Radio
CHR/Rhythmic - what they used to call urban


Listen to the Beligian and German examples in the European section. My goodness, it's spreading.

--gh

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